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Affectiva Blog


Recent Posts

February 21, 2017

AI: It May Not Take Over the World, But Definitely Our Day-To-Day Lives

Guest blog by: Alexa Perlov

Larry Perlov’s arms rest limp on the leathered driver’s seat. Making no effort to reach the acceleration or brake pedals, his legs form a ninety-degree angle with the floor. And yet, there we are: whizzing down the I-95 in a Tesla, pushing seventy miles per hour. As...

February 17, 2017

Eliciting and Measuring Emotional Response to Static Images: The Wild Animal Study

Guest post by: A.T. Grant, Ph.D., Applied NeuroKnowledge

November 03, 2016

Tutorial: Get Emotion Data from your next Mobile Playtest

By Jim Deal, Director of Market Development and Games at Affectiva and Forest Handford, Affectiva Games Evangelist

September 12, 2016

The Emotion Behind Facial Expressions

How do you get a computer to recognize human emotion and facial expressions, just from a video? What if your car knew when you were drowsy, or if a video game adapted based on your reactions? At Affectiva, we use machine learning to solve these problems. Our machine learning system has access to...

September 06, 2016

Emotions in Gaming: Passive vs. Interactive Experiences

By Jim Deal, Affectiva Director of Market Development and Gaming

Old school, non-interactive

Emotions in gaming have a long history. At one time, communicating emotional content was far more difficult than it is today. Think Mario or Space Invaders. Graphics cards and CPU clock speeds limited...

August 29, 2016

Emotion Technology Brings New “Feel” to Online eSports for Spectators


Image credit: © Julicos | Dreamstime.com - Woman Supporter Whistles Photo

Blog by: Jim Deal, Director of Market Development and Gaming at Affectiva

Live events - the roar of the crowd

ESports has become huge. SuperData Research estimates eSports gross at almost $900M by the end of this year....

August 17, 2016

Looking for Love in Online Places: Emotion for Dating Apps

By: Ben Anding, Integration Engineer

Glasses clink around you, the dishes have been empty for half an hour now, but still you’re glued to your spot, entranced by your partner and this conversation.

August 15, 2016

Making Your Marketing Crazy Effective with Emotion

Guest blog by Tom Shapiro, CEO of Stratabeat

Nike is a marketing legend. The company that originally sold shoes out of the trunk of a car has been a marketing powerhouse, growing annual revenue through the years to more than $32 billion.

August 08, 2016

Javascript Emotion SDK for YouTube, Facebook, and Twitch API

By: Jeffrey Lu, Software Engineer Intern

The new JavaScript SDK from Affectiva makes it easier than ever for developers to integrate emotion-sensing technology via your browser!

July 21, 2016

Finding the Essence of Fear in Nevermind

Guestblog by: Erin Reynolds, Founder, President, and Creative Director of Flying Mollusk

I’m the Creator and Creative Director of a video game called Nevermind – an immersive biofeedback-enhanced atmospheric adventure experience that ushers you into dark and surreal worlds within the minds of...

July 15, 2016

Why We Need Emotionally Sensitive Games

Guestblog by: Erin Reynolds, Founder, President, and Creative Director of Flying Mollusk

I’ve been a game designer for over ten years – which is almost centuries for the game industry. I’ve been a game player for much, much longer than that. I love playing video games almost as much as I love...

June 23, 2016

Emotion-Enabled Video Communications

By: Boisy G. Pitre, Mobile Visionary

Communication is one of the drivers of the technological progress that we enjoy today.

March 07, 2016

Emotion Lab ‘16 Recap

By: Affectiva staff

You don’t need an Affdex classifier to see that the participants of Affectiva’s premiere Emotion Lab hackathon enjoyed themselves! Unfortunately, all good things must come to a close, and so too has our hackathon.

March 05, 2016

Emotions make the world go round

Guestblog by: Bianca Meger, Director of Marketing, Beyond Verbal

A few weeks ago we received an invitation from Affectiva to join their Emotion Lab ’16 hackathon. As you can imagine, we confirmed immediately.

March 05, 2016

Emotion Lab ’16 – Day One

By: Dan McDuff, PhD, Director of Research; Ben Anding, Integration Engineer

“This is going to get emotional!” Not our words but the words of Forest Handford, Affectiva’s gaming guru, as he announced the launch of Emotion Lab 16 on Friday night at the Microsoft NERD center in Cambridge, Mass.

February 23, 2016

The Emotion Aware AI Machines of the Future

By: Ben Anding, Integration Engineer

As Artificially Intelligent computers mature, it is exciting that machine learning is also becoming more accessible and portable. Soon the fundamental way that we interact with our machines is going to change.

February 08, 2016

Deliver on the Promise of Responsive Gaming with Emotion Recognition Software

By: Jim Deal, Gaming Consultant; Gabi Zijderveld, VP Marketing and Product Strategy

We make and play emotional games, but these games do not recognize, analyze and adapt to our emotions.  What if we had emotion aware games?

December 04, 2015

Emotions and the Creative Process: Anytime, Anywhere

By: Nick Langeveld, President and CEO

I love being in the office and pulling someone over to show them an idea or a concept on my whiteboard. It usually goes something like this: I walk them through the problem I’m trying to solve, show them the proposed idea or concept that tries to solve it...

October 02, 2015

The Promise of Emotion-Enabled Augmented Reality (AR)

By: Forest Handford, DevOps Lead

According to internet tests, when it comes to extroversion and introversion I’m ‘balanced’.

June 22, 2015

How to Teach a Machine to Recognize Emotions (part 2)

By: Jay Turcot, Lead Scientist

As we mentioned in Part 1 of our blog, our machine learning system consists of two primary components: data and algorithms. Machines, like students, learn through observing patterns and trends in many real life examples.

May 27, 2015

How to Teach a Machine to Recognize Emotions (Part 1)

By: Jay Turcot, Lead Scientist

Affectiva’s facial coding and emotion analytics technology (Affdex) relies on computer vision in order to perform its highly accurate, scalable and repeatable analysis of facial expressions.

May 29, 2014

A Doll Named Sue

By: Affectiva staff

At Affectiva, we’re often asked about the accuracy and robustness of our facial expression classifiers in real-world conditions.

May 06, 2014

Utilizing Affdex Facial Coding Technology to Capture Emotions on Mobile

 By: Affectiva staff

Nick Langeveld presents "How Facial Coding Will Help Marketers Better Understand Consumers" at the iMedia 2014 Brand Summit.

April 16, 2014

How Many Different Emotions Exist?

By: Affectiva Staff

Ohio State University professor Aleix M. Martinez’s research is the first academic substantiation of compound emotions, which have long been recognized intuitively, or identified explicitly by creative communities of illustrators, actors, and animators.

February 22, 2014

Does Facial Coding Generalize Across Cultures? A Spotlight on Asia

Authors: Rana el Kaliouby, Evan Kodra, Pankaj Jha, Namita Mediratta

This paper recounts the journey that Millward Brown and Affectiva undertook in 2013 to adopt, scale and operationalize Affdex emotion-sensing technology as an integral part of Link tests globally. Challenges and insights are...

November 12, 2013

Face Video Milestone!

By: Affectiva staff

Affectiva just hit a major milestone…we have collected and processed 1 MILLION face videos!

August 19, 2013

Affectiva Helps Advertisers Understand their Audience’s Emotions

By: Affectiva staff

By digitally distinguishing between expressions, Affectiva’s customers — mainly marketing firms — can analyze test subjects’ reactions as they watch ads.