By Tom Shapiro, CEO of Stratabeat
Emotions matter. They drive consumer behavior and influence brand perception. Creative agencies know: emotions are key in the work you do for your clients.
By: Rana el Kaliouby, co-Founder and Chief Science Officer; Amanda Kross, Manager Consumer Insights; Gabi Zijderveld, VP Product Strategy and Marketing
Christmas season in the UK starts with the arrival of the marquee retail ads. Every year the large retailers look to outdo each other with...
By: Rana el Kaliouby, Co-Founder and Chief Science Officer
Affectiva has recently reached a major milestone: to date, we have analyzed emotion responses from over 2 million facial videos gathered from people watching media in 75+ countries around the world.
Authors: Rana el Kaliouby, Evan Kodra, Pankaj Jha, Namita Mediratta
This paper recounts the journey that Millward Brown and Affectiva undertook in 2013 to adopt, scale and operationalize Affdex emotion-sensing technology as an integral part of Link tests globally. Challenges and insights are...
By: Affectiva staff
By digitally distinguishing between expressions, Affectiva’s customers — mainly marketing firms — can analyze test subjects’ reactions as they watch ads.