Advertising Facial Coding

Affectiva Helps Advertisers Understand their Audience’s Emotions


By: Affectiva staff

By digitally distinguishing between expressions, Affectiva’s customers — mainly marketing firms — can analyze test subjects’ reactions as they watch ads.

 Understanding when these subjects lose interest, get confused, or are truly engaged allows companies to make more effective advertisements and sell more products.

Read the full Boston Globe article.


Advertising Facial Coding