In an inspiring conversation between former Affectiva Co-Founder and CEO Dr. Rana el Kaliouby and Leïla Maidane, a dedicated entrepreneur making a meaningful impact in North Brussels. Today's post hones in on Leïla's remarkable journey, where it becomes clear that her mission is centered on fostering inclusivity and bringing diverse voices together - a mission near and dear to our heart here at Affectiva! 

Building Bridges in North Brussels


Leïla's journey begins with a quest to bridge the gaps in North Brussels, a region that often feels segregated from the opportunities of the city's south. This geographical divide may not be immediately evident, but it plays a significant role in the lives of many residents. The south is historically wealthier and more resource-rich, while the north often lacks access to critical initiatives.


Leïla's background is rooted in the north, and she is intimately familiar with the challenges it faces. With a deep commitment to her community, she set out to create innovative initiatives tailored to the people of the north, rather than expecting them to adapt to programs designed elsewhere.

Inclusivity Beyond Borders

What sets Leïla's work apart is its remarkable inclusivity. She recognized that North Brussels is a melting pot of cultures, ethnicities, and backgrounds. Despite these differences, she has successfully brought people together through shared values, transcending age and origin. Her community comprises women as young as 17, just starting their journey into entrepreneurship, and women in their late 50s seeking a fulfilling change in their careers.

The Power of Co-Creation

The impact of Leïla's work is truly astonishing. Her vision transcends the individual, fostering collaborative partnerships and co-creation that are nothing short of amazing. Through Leïla's initiatives, women from diverse backgrounds and age groups have found common ground, shared values, and built a strong community in North Brussels.


Sustainability and Empowerment

Leïla's work is also distinguished by its focus on sustainability. She understands that it's not just about launching initiatives but ensuring they endure. By providing a safe space for women to challenge each other, learn, and collaborate, Leïla empowers the community to take charge of their futures.


Listen to Leïla's Journey

Leïla's story is a testament to the transformative power of inclusivity, community-building, and the enduring spirit of collaboration. To gain a deeper understanding of her inspiring journey and the remarkable work she's doing in North Brussels, we encourage you to watch the full conversation between Leïla Maidane and Rana El Kaliouby.


Leïla's work exemplifies the potential for change when inclusivity and community take center stage. Her efforts in North Brussels serve as an inspiring example of how individuals can make a profound impact on their communities and create a lasting legacy of empowerment.

For those eager to learn more about this extraordinary journey, please Watch the LinkedIn Livestream.