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Unlocking Human Insights: Affectiva's Journey in Data and Emotion AI

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In a world that's more connected and data-driven than ever, understanding human behavior is the key to creating safer, more efficient, and personalized experiences. At Affectiva, we've been on an incredible journey in the field of Emotion AI, and we're excited to share our story with you.

Who We Are and Why We Matter

Since our start as a company in 2009, Affectiva has established itself as a pioneer in the Emotion AI space, and our journey has been nothing short of transformative over the last 10+ years. We're not just another tech company; we're a bridge between humans and machines, and our mission is to make that connection seamless.

Our vision of humanizing technology aligns perfectly with our new parent company, Smart Eye, the leader in Human-Insight AI. Together, we're focused on technology that understands, supports, and predicts human behavior in complex environments. In a world where technology is rapidly advancing, this partnership is poised to reshape industries and create a safer and more sustainable future.

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The Heart of Our Success: Data

Let's dive into why data is at the core of everything we do. Data is the lifeblood of Emotion AI, and our database is nothing short of impressive. We've collected a staggering 14.7 million face videos from 90 different countries. We have tested 80,000 pieces of content, analyzed 8 billion facial frames, and accumulated 18 years' worth of data.

But it's not just about quantity; it's about diversity. Our data reflects the richness of human experiences globally, ensuring that our technology is inclusive and unbiased wherever in the world research is being conducted. To the best of our knowledge, this is the world's largest and most diverse database of human facial reactions and emotions captured in context.

How We Collect Data

We believe in transparency and consent when it comes to data collection. Our standard opt-in and consent process ensures that we prioritize user privacy and ethics. Trust is paramount in the world of AI and technology, and we're committed to building it through being straightforward with our partners and respondents of how face videos will be used for research purposes. 

What We Do with the Data

So, what do we do with all this data? We continue our efforts to train our algorithms and develop new features that enable researchers to better understand human emotions and behaviors. In the last few years, we rolled out major updates to our technology within the Affectiva Media Analytics team which improved the accuracy of our face tracker and introduced Confusion & Sentimentality metrics. We've also enhanced our qualitative research solution through our Conversational Valence/Engagement metrics. And most recently we’ve announced our new Attention feature that combines Affectiva’s Emotion AI with Smart Eye’s calibration-less eye tracking technology to provide a robust measurement of viewer attention.

With this data being the foundation of our classifiers and their enhancements, we also actively work to be transparent about how our Emotion AI technology works and the validation behind it.  For major updates to our technology, our Science team publishes articles to share our work with everyone in the academic and industry research communities. 

Affectiva Media Analytics Offering

Our Affectiva Media Analytics team works with 90% of the world’s top advertisers and 26% of Fortune Global 500 companies; with our partners actively collaborating with 1,400 brands to optimize their strategies. We support ad and entertainment content testing that can be seamlessly integrated into market research surveys and platforms. In addition to ad and media testing, our solutions also include our cloud-based Emotion as a Service solution for qualitative research, and our Emotion SDK that provides real-time emotion sensing in applications and interactive experiences.

Collaboration with iMotions and Smart Eye Research Instruments

Integrating with iMotions and Smart Eye’s Research Instruments team takes Affectiva’s capabilities to the next level. By combining Affectiva's Emotion AI with their platforms, we gain deeper insights into human behavior and cognitive processes. Researchers can explore visual attention patterns, measure cognitive load, and investigate behavior with ease.

This collaboration has revolutionized industries from advertising to academia; unlocking deep insights into human behavior and cognitive processes to provide a more comprehensive research experience. 

The Road Ahead

We've come a long way, and it’s clear we're not stopping here. Since our previous milestones update, it’s quite apparent that Affectiva’s growth has been exponential over the years, and we continue to thrive and expand every day. Our vision as part of the new Smart Eye group is to build technology that understands, supports, and predicts human behavior.  Together with Smart Eye and iMotions, we're at the forefront of innovation, and we're excited to shape the future.

In a world where data and emotions intersect, Affectiva is leading the way. Our journey has been remarkable, and the path ahead is even more exciting. Join us in unlocking the power of human insights and creating a safer, better-informed future.



Facial Coding Emotion AI Media Analytics Ad Testing AI Emotional AI