SDK On the Spot: Emotion Hero Project Encourages Play with Facial Expressions
January 18, 2017 Emotion Analytics Emotion Technology Emotion Recognition SDK

SDK On the Spot: Emotion Hero Project Encourages Play with Facial Expressions

By: Ashley McManus, Marketing Manager; featuring media artist Ruben van de Ven, creator of Emotion Hero.

Our emotion-sensing and analytics technology is transforming industries, particularly in the marketing and gaming spaces. The premise of its applications: to get an unbiased metric of somebody’s mental state, which allows for statistics and comparisons. With Emotion AI growing in popularity...

Affectiva Blog

January 11, 2017

CB Insights Reveals the AI 100 List At The Innovation Summit

Affectiva Selected to the 2017 AI 100, Highlighting Advancements in Emotion Artificial Intelligence

January 10, 2017

Announcing Affectiva Partnership with IBM Watson AI XPRIZE®

By Rana el Kaliouby, Co-Founder and CEO, Affectiva

January 09, 2017

20 Awesome Emotion-Enabled Campaign Ideas

Emotions matter. They drive consumer behavior and influence brand perception. Creative agencies know: emotions are key in the work you do for your clients.

January 05, 2017

Driving Your Emotions: How Emotion AI Powers a Safer and More Personalized Car

By: Rana el Kaliouby, Co-Founder and CEO

December 29, 2016

Emotion Technology Year in Review: Affectiva in 2016

By: Rana el Kaliouby, Co-Founder and CEO

December 15, 2016

Emotions at Play: The Potential for Emotion-Enabled Toys

From our cars to our phones, artificial intelligence continues to surround us, getting a foothold in our everyday technology. As we enter the holiday gift shopping season, there’s another application for AI that’s gaining appeal among the upcoming generation: artificial intelligence in toys. In...

December 12, 2016

Use Case: Add Emotion Tech to Games With Branching Choices

By: Forest Handford, DevOps Lead

The Walking Dead is a multi-platform game that has become a commercial success, just like the comic book and TV series that inspired it.  TellTale Games is the developer that created the game.  It sold over 1 million copies in the first 20 days.  It is considered...

November 08, 2016

Loving Your Brand

By Boisy Pitre, Emotion AI Evangelist, Affectiva

How many times have you heard someone say “I love my iPhone?” As humans, we have a propensity to become “attached” to products, be it technology, a car, food, or any other product, simply because we become fond of that product and/or the company...

November 03, 2016

Tutorial: Get Emotion Data from your next Mobile Playtest

By Jim Deal, Director of Market Development and Games at Affectiva and Forest Handford, Affectiva Games Evangelist

September 12, 2016

The Emotion Behind Facial Expressions

How do you get a computer to recognize human emotion and facial expressions, just from a video? What if your car knew when you were drowsy, or if a video game adapted based on your reactions? At Affectiva, we use machine learning to solve these problems. Our machine learning system has access to...

September 08, 2016

SDK On the Spot: SYNC Game Controlled by User Emotions

By: Ashley McManus, Marketing Manager; featuring William Pheloung, one of the key developers of the SYNC game

Games are designed to take us on journeys and adventures - and the best games are able to appeal to us on an emotional level. While these designs are intended to connect with us at a...

September 06, 2016

Emotions in Gaming: Passive vs. Interactive Experiences

By Jim Deal, Affectiva Director of Market Development and Gaming

Old school, non-interactive

Emotions in gaming have a long history. At one time, communicating emotional content was far more difficult than it is today. Think Mario or Space Invaders. Graphics cards and CPU clock speeds limited...

August 29, 2016

Emotion Technology Brings New “Feel” to Online eSports for Spectators


Image credit: © Julicos | - Woman Supporter Whistles Photo

Blog by: Jim Deal, Director of Market Development and Gaming at Affectiva

Live events - the roar of the crowd

ESports has become huge. SuperData Research estimates eSports gross at almost $900M by the end of this year....

August 22, 2016

SDK on the Spot: True Emoji Key App Reads, Communicates with Emotions

By: Ashley McManus, Marketing Manager; featuring Sumesh Dugar, Founder & CEO of Webbies, Inventor of True Emoji Key

Emotion recognition technology will play a significant role in how we interact with our devices in the coming years.

August 17, 2016

Looking for Love in Online Places: Emotion for Dating Apps

By: Ben Anding, Integration Engineer

Glasses clink around you, the dishes have been empty for half an hour now, but still you’re glued to your spot, entranced by your partner and this conversation.

August 15, 2016

Making Your Marketing Crazy Effective with Emotion

Guest blog by Tom Shapiro, CEO of Stratabeat

Nike is a marketing legend. The company that originally sold shoes out of the trunk of a car has been a marketing powerhouse, growing annual revenue through the years to more than $32 billion.

August 08, 2016

Javascript Emotion SDK for YouTube, Facebook, and Twitch API

By: Jeffrey Lu, Software Engineer Intern

The new JavaScript SDK from Affectiva makes it easier than ever for developers to integrate emotion-sensing technology via your browser!

August 04, 2016

Emotion AI for Chat Bots: The Next Wave of Artificial Intelligence

By: Ashley McManus, Marketing Manager

A few weeks back we attended MobileBeat 2016 in San Francisco to learn more about artificial intelligence (AI) and chatbots. While the purpose of chatbots seems to be limited today, we envision a world of possibilities with this technology.

August 02, 2016

Emotions In Your Web Browser

By: Boisy G. Pitre, Mobile Visionary

At Affectiva, we are constantly pushing the boundaries of Emotion AI — a term that we have coined to describe the intersection of human emotions and artificial intelligence.

July 21, 2016

Finding the Essence of Fear in Nevermind

Guestblog by: Erin Reynolds, Founder, President, and Creative Director of Flying Mollusk

I’m the Creator and Creative Director of a video game called Nevermind – an immersive biofeedback-enhanced atmospheric adventure experience that ushers you into dark and surreal worlds within the minds of...

July 15, 2016

Why We Need Emotionally Sensitive Games

Guestblog by: Erin Reynolds, Founder, President, and Creative Director of Flying Mollusk

I’ve been a game designer for over ten years – which is almost centuries for the game industry. I’ve been a game player for much, much longer than that. I love playing video games almost as much as I love...

June 23, 2016

Emotion-Enabled Video Communications

By: Boisy G. Pitre, Mobile Visionary

Communication is one of the drivers of the technological progress that we enjoy today.

March 25, 2016

5 Reasons Why Artificial Intelligence Needs Emotion

By: Rana el Kaliouby, Co-Founder and Chief Strategy and Science Officer

I just got back from SXSW where I was on a panel entitled “Can AI Systems Really ‘Think?’” along with John Markoff (of NYT), Adam Cheyer (founder of Siri, now Viv) and Oren Etzioni(at the Allen Institute for AI). The room...

March 07, 2016

Emotion Lab ‘16 Recap

By: Affectiva staff

You don’t need an Affdex classifier to see that the participants of Affectiva’s premiere Emotion Lab hackathon enjoyed themselves! Unfortunately, all good things must come to a close, and so too has our hackathon.

March 05, 2016

Emotions make the world go round

Guestblog by: Bianca Meger, Director of Marketing, Beyond Verbal

A few weeks ago we received an invitation from Affectiva to join their Emotion Lab ’16 hackathon. As you can imagine, we confirmed immediately.

March 05, 2016

Emotion Lab ’16 – Day One

By: Dan McDuff, PhD, Director of Research; Ben Anding, Integration Engineer

“This is going to get emotional!” Not our words but the words of Forest Handford, Affectiva’s gaming guru, as he announced the launch of Emotion Lab 16 on Friday night at the Microsoft NERD center in Cambridge, Mass.

February 23, 2016

The Emotion Aware AI Machines of the Future

By: Ben Anding, Integration Engineer

As Artificially Intelligent computers mature, it is exciting that machine learning is also becoming more accessible and portable. Soon the fundamental way that we interact with our machines is going to change.

February 08, 2016

Deliver on the Promise of Responsive Gaming with Emotion Recognition Software

By: Jim Deal, Gaming Consultant; Gabi Zijderveld, VP Marketing and Product Strategy

We make and play emotional games, but these games do not recognize, analyze and adapt to our emotions.  What if we had emotion aware games?

January 29, 2016

3 New Emotion Tech Features That Will Boost Your Digital Experiences

By: Rana el Kaliouby, Co-Founder and Chief Strategy and Science Officer; Gabi Zijderveld, VP Marketing and Product Strategy

We just released the latest version of our emotion-sensing software development kit: Affdex SDK version 3.0.

December 14, 2015

How to Emotion-Enable Your App

By: Rana el Kaliouby, Co-Founder and Chief Strategy and Science Officer

Over the past year, we’ve observed a shift in the dialogue with respect to emotion technology from the Why to the How.

December 04, 2015

Emotions and the Creative Process: Anytime, Anywhere

By: Nick Langeveld, President and CEO

I love being in the office and pulling someone over to show them an idea or a concept on my whiteboard. It usually goes something like this: I walk them through the problem I’m trying to solve, show them the proposed idea or concept that tries to solve it...

October 02, 2015

The Promise of Emotion-Enabled Augmented Reality (AR)

By: Forest Handford, DevOps Lead

According to internet tests, when it comes to extroversion and introversion I’m ‘balanced’.

August 17, 2015

Pushing the Boundaries: 5 Reasons Why You Should Work at a Startup If You’re into Innovation and Research

By: Rana el Kaliouby, Co-Founder and Chief Strategy and Science Officer

When I was a PhD student at Cambridge University, and then later a Research Scientist at MIT Media Lab, I always thought that academia is strictly where innovation happens and where breakthroughs in science and technology...

July 24, 2015

The Mood-Aware Internet of Things

By: Rana el Kaliouby, Co-Founder and Chief Strategy and Science Officer; Gabi Zijderveld, VP Marketing and Product Strategy

Picture this: you’re at home surrounded by your “super” smart devices – intelligent TV, connected sound system, smart LED lighting, smart watch, smartphone, and laptop.

June 26, 2015

Inside Out sparks a dialogue around emotions

By: Rana el Kaliouby, Co-Founder and Chief Strategy and Science Officer

Just this week we had an Affectiva outing. A bunch of us, along with our kids, went to see the new Pixar movie #InsideOut. I’ve been waiting for this movie to come out ever since I first heard about it more than a year ago.

June 22, 2015

How to Teach a Machine to Recognize Emotions (part 2)

By: Jay Turcot, Lead Scientist

As we mentioned in Part 1 of our blog, our machine learning system consists of two primary components: data and algorithms. Machines, like students, learn through observing patterns and trends in many real life examples.

May 27, 2015

How to Teach a Machine to Recognize Emotions (Part 1)

By: Jay Turcot, Lead Scientist

Affectiva’s facial coding and emotion analytics technology (Affdex) relies on computer vision in order to perform its highly accurate, scalable and repeatable analysis of facial expressions.

April 28, 2015

Emotions as Feedback Versus Control

By: Boisy Pitre, Mobile Visionary

When emotions and computing are mentioned in the same breath, it’s usually assumed that our devices will detect our emotions in an attempt to provide us feedback.

March 19, 2015

The Fine Line of Sentimental Advertising

By: Daniel McDuff, May Amr, Rana el Kaliouby

Have you ever felt emotional watching an ad? Has it been happening more recently? Do you think sentimental ads are better at making you feel connected to an experience or brand?

January 28, 2015

Your Heart On Your Sleeve

By: Boisy G. Pitre, Mobile Visionary

We’ve all heard the phrase “she wears her heart on her sleeve.” It’s a common refrain that’s used to describe someone who displays their emotions openly and without inhibition.

December 19, 2014

Why Monty waddled into first place

By: Rana el Kaliouby, co-Founder and Chief Science Officer; Amanda Kross, Manager Consumer Insights; Gabi Zijderveld, VP Product Strategy and Marketing

Christmas season in the UK starts with the arrival of the marquee retail ads. Every year the large retailers look to outdo each other with...

December 16, 2014

A year in review: Affectiva’s 2014 highlights

By: Rana el Kaliouby, Co-Founder and Chief Science Officer

Looking back, I can say that 2014 was an exciting year for Affectiva: we made substantial breakthroughs in our science, brought new products to market, expanded our partnerships and beefed up our marketing.

December 09, 2014

Joni Ernst Makes ‘Em Squeal

By: Rana el Kaliouby, Co-Founder and Chief Science Officer & Amanda Kross, Manager of Consumer Insights

Emotions run high during election seasons. Following a bruising primary season, candidates have little time to prove to potential voters that they best represent their views and aspirations...

November 06, 2014

How we built the world’s largest emotion data repository

By: Rana el Kaliouby, Co-Founder and Chief Science Officer

Affectiva has recently reached a major milestone: to date, we have analyzed emotion responses from over 2 million facial videos gathered from people watching media in 75+ countries around the world.

May 29, 2014

A Doll Named Sue

By: Affectiva staff

At Affectiva, we’re often asked about the accuracy and robustness of our facial expression classifiers in real-world conditions.

May 06, 2014

Utilizing Affdex Facial Coding Technology to Capture Emotions on Mobile

 By: Affectiva staff

Nick Langeveld presents "How Facial Coding Will Help Marketers Better Understand Consumers" at the iMedia 2014 Brand Summit.

April 16, 2014

How Many Different Emotions Exist?

By: Affectiva Staff

Ohio State University professor Aleix M. Martinez’s research is the first academic substantiation of compound emotions, which have long been recognized intuitively, or identified explicitly by creative communities of illustrators, actors, and animators.

November 12, 2013

Face Video Milestone!

By: Affectiva staff

Affectiva just hit a major milestone…we have collected and processed 1 MILLION face videos!

August 19, 2013

Affectiva Helps Advertisers Understand their Audience’s Emotions

By: Affectiva staff

By digitally distinguishing between expressions, Affectiva’s customers — mainly marketing firms — can analyze test subjects’ reactions as they watch ads.