Blog - Emotion AI and Tech Innovation - Affectiva

The Future of Calibration-Free Eye Tracking in Market Research

Secrets of Successful Ad Campaigns: Metrics, Best Practices, and Future Trends

Revolutionizing Research: Calibration-Free Eye Tracking Technology Unveiled

Ensuring Emotional Resonance in Advertising: Insights from Repeat Viewings and Brand Cues

Reclaiming Creativity in the Age of AI: Key Takeaways from the Creative Effectiveness Summit and Ogilvy Awards

The Rise of the Machines: Why the Research Industry’s Obsession with AI May Be Clouding Our Thinking

Measuring Emotions: The Role of Facial Coding in Testing Ad Effectiveness

Introducing Calibration-Free Eye Tracking: Revolutionizing Market Research

Deadpool & Wolverine–Balancing on the Emotional Edge with Facial Coding

Leveraging Insights from Award-Winning Ads for Future Success

The Power of Generosity: How Emotion AI Transforms Advertising Campaigns

5 Key Trends in Effective Advertising: Insights from Kantar Awards

Harnessing Emotion AI: Transforming Advertising with Deep Human Insights

11 Strategies for Marketers to Craft Compelling Olympic Ads

Unlocking Creative Potential: Kantar's Creative Effectiveness Awards and the Role of AI

AI Meets Nostalgia: How Toys 'R' Us Aims to Win Hearts with Generative AI

Affectiva and the ARF Attention Initiative: Validation, and the Key Issue

The Power of Facial Coding: Key Takeaways for Hollywood

Harnessing Emotion AI: Revolutionizing the Entertainment Industry

The Power of Emotional Engagement: Entertainment Content Testing with Affectiva's Facial Expression Analysis

Unveiling the Emotional Tapestry of Entertainment: A Journey through Case Studies

Deciphering Compelling Entertainment Content: Insights from Affectiva Emotion AI

Unveiling the Impact: Leveraging Emotion AI for Content Optimization and Marketing Mastery

Affectiva Emotion AI: Understanding the Heartbeat of Audience Engagement

Crafting Compelling Ads: Unveiling the Secrets to Attention-Grabbing Creativity

Decoding Attention: A Deep Dive into Creative Effectiveness with Affectiva and Kantar

The Power of Attention: Navigating Ad Success with Affectiva and Kantar Insights

Unveiling Emotions in Cinema: Exploring Oscars vs. Blockbusters through Emotion AI Analysis

The Power of Attention and Emotion AI: Kantar and Affectiva Webinar Insights

Attention Measurement in Advertising with Ad Testing AI: Kantar and Affectiva Weigh In

Craving Attention: Unveiling the Future of Ad Creative Effectiveness

Revolutionizing Ad Creative Effectiveness: A New Era of Attention Measurement

Mastering the Blend: Key Takeaways in Generative AI and Emotion AI Advertising

Unveiling the Emotional Landscape: Lessons Learned from Generative AI in Advertising

Empowering Communities: A Conversation on Inclusive Solutions and Purpose-Driven Projects

AI Disruption in Advertising: The Emotional Landscape of Generative AI

Cultivating Inclusive Tech Communities: Empowering Women and Driving AI Innovation

The Power of Emotion AI: Affectiva Unveils the Secrets of Advertising Success

Unlocking Career Opportunities with Emotion AI: A Conversation on Skills, Inclusion, and Transformation

Ad Revolution: New eBook Unveils Generative AI & Emotion AI Synergy

A Journey through Emotion: Unlocking the Secrets of Entertainment Marketing with MarketCast

The Power of Emotion AI: Leveraging Technology for Economic Mobility and Inclusion

The Magic of Entertainment Content Marketing: A Conversation with MarketCast

Decoding Universal Facial Expressions: Demystifying the Power of Emotion AI

Emotion AI and Facial Coding: The Power of Emotional Insights in Entertainment Content Testing

The Fusion of Emotion AI and Eye Tracking: Affectiva and Smart Eye's Unstoppable Journey

Unlocking Human Insights: Affectiva's Journey in Data and Emotion AI

Data-Driven Excellence: How Affectiva's Technology Puts Engagement Metrics at Your Fingertips

Unlocking the Power of Emotional Insights: Affectiva's Role in Media Analytics

The Science of Attention and Engagement: A Revolution in Media Metrics

Where is the edge for edgy humor in advertising?

Generative AI meets Emotion AI

The Power and Potential of Emotion AI in Digital Advertising

Unleashing the Power of AI: The Benefits of Intuitive Entertainment Content Testing

Emotions everywhere, all at once?

5 Takeaways on Emotion AI & Biosensors in Mental Health Research

Emotion AI + Eye Tracking: Unlock the Creative Power of Digital Content

Face Value: The Power of Facial Signals in Human Behavioral Research

How to Combine Emotion AI and Eye Tracking for Next Level Creative Insights

5 Key Insights About Advertising in Times of Crisis

4 Emerging Trends in Media and Marketing Research

Paddington & the Queen: Revealing The Bear-Faced Truth with Emotional AI

How Transparency and Consent Can Build Trust in AI

5 Cool things we are doing in Machine Learning and Computer Vision to Humanize Technology

Navigating Sustainability in Advertising with Emotion AI

How Emotion AI Overcomes the Challenges of Gender Bias

Published: Combating Driver Distraction with Innovative Approach to Driver Gaze Estimation

The Bondurant Study: How Biometric Data Can Make Us Better Drivers

Emerging from Lockdown: How Advertisers Can Authentically Meet the Public Mood

Cadbury Egg Controversy: How Emotion AI Helps Understand Strong Reactions to Brand Content

Segmenting Viewers with Both Qualitative & Emotion AI Insights

Affectiva and Smart Eye Join Forces to Form a Global AI Powerhouse

3 Things Women Should Do to Thrive in Male-Dominated Industries

Advancing Affectiva’s AI with a little help from our Friends & Family

Unmasking Emotions During Lockdown: Enabling Market Research in a Pandemic

The Evolution of the Automotive In-Cabin Sensing Market

Cerence: How In-Cabin Sensing takes In-Vehicle HMI Dialogue to the Next Level

It’s not what you say, but when you say it: The importance of ad break structure in maximizing emotional response

Sound & Creative Testing: What Emotion AI Tells Us About Viewer Response to Film

Data Collection for a Cause: How Your Time can Pay the Charity of Your Choice

How In-Cabin Sensing Helps Teen Drivers Stay Safe

From Boston to Cairo: Fostering Cross-Cultural Collaboration at Affectiva

How In-Cabin Sensing Improves the Rideshare Experience

6 Steps to Safely Collect AI Data During a Pandemic

How In-Cabin Sensing Makes Family Car Rides Safer

YGLs Partner to Advance the Next Generation of AI Leaders

Balancing Long-Term Brand Effects and Short-Term Activation with Unruly

Nowhere to go in Neuromarketing: Covid-19 an Accelerant or Disruptor?

BMW: How In-Cabin Sensing Helps Build the Ultimate In-Vehicle Experience

The Emotion Behind Your Conversation: Transforming the Online Qual Experience

Optimizing Advertising Effectiveness: The Peak-End Rule

Movie Trailers and Emotion: The Full Story

Leadership at Affectiva: Company Culture and Pioneering Emotion AI

The Evolution of Sound: Managing In-Vehicle Audio with Bose

Patenting at Affectiva: A Team Sport

Girl Decoded: A Story of Decoding Personal Growth and Emotion AI

Authentic Empathy–How Marketers Should Respond to COVID-19

Working From Home Reading List: 12 Titles to Inspire

Our AI Favorites, to Peruse at Home

Creativity is for Life, Not Just for Christmas

Make Brand Decisions Based on How Customers Feel with Emotion AI

AI in 2020: Where the Industry Needs to Go Next

IHS Markit Shares State of The In-Cabin Sensing Market at Emotion AI Summit 2019

Understanding Brand Purpose with Emotion AI

Affectiva's Small Acts of Kindness (and Goodness)

Emotion AI Summit 2019 Spotlight: The Partnership on AI’s Terah Lyons on Ethical Considerations for Human-Centric AI

Back to the Future of Marketing and Advertising with Emotion AI

Emotion AI Summit 2019 Spotlight: Improving Emotional Well-Being through Resilience with meQuilibrium

How Affectiva is Building a Responsive and Adaptive In-Cabin Environment

Unpacking Human Behavior with iMotions Biosensing Technology

Designing a New Age of Automotive with Unity Interactive Experiences

(Re)Building Smiles: Doctor Uses AI to Restore Patient Facial Expressions

Improving Road Safety with In-Cabin Sensing AI

Balancing Challenges and Potential: the Future of Autonomous Vehicle Technology

Create a Better In-Cabin Experience with Human Perception AI

Redefining the Automotive Experience with Human Perception AI

Building the Future of Mobility with Human-AI Partnerships

Bag in the Back: Ensuring Child Safety in Vehicles

Nuance: How to Design Effective Human-Vehicle Interactions from the Consumer Perspective

Our Evolution from Emotion AI to Human Perception AI

Veoneer: How to Build Trust with Vehicles to Improve Road Safety

Why Driver Monitoring Systems will Serve as Your Future Co-Pilot

Executive Spotlight: Affectiva CMO on Creating the Emotion AI Category

Driver Monitoring Systems’ Comprehensive Solution to Driver Safety Through Deep Learning

The User Experience of In-Vehicle Emotion Detection: A Nuance Workshop

Executive Spotlight: 4 Characteristics of All Star Employees

JD Power: 3 Laws of Building Consumer Trust for Autonomous Vehicles

How Driver Monitoring Systems Will Incorporate Detection Technology To Understand Speech and Facial Expressions

Building in Concepts of Trust in Next Generation Vehicles

Driver Monitoring and the Battle Against Texting

Making Driver Monitoring Systems Reliable, Accessible, and Available with Affectiva

How Driver Monitoring Systems are Defining the Future Automotive Experience

Emotionally Charged Ad Analysis with Kantar Millward Brown: Kaepernick Nike Campaign

3 Ways Driver Monitoring Is Improving Road Safety

Science Deep Dive Series: How Affectiva Brings Emotional Intelligence to Technology with Algorithms

Creating A Driver Monitoring System You Can Trust

Science Deep Dive Series: Bringing Emotional Intelligence to Technology with our Global Emotion Database

Building Trust in Next Generation Vehicles: An Introduction by Morgan Stanley

Driving Emotional Engagement: How The Open Leveraged Emotion AI with NTT DATA

Bryan Reimer on Trust and the Future of Mobility

Trust is a Two-Way Street: Join Us at Emotion AI Summit 2018

Considerations for Future Conversational Voice Interfaces

Affectiva Automotive AI and Wind River Accelerate the In-Cabin Experience of Tomorrow

Building the Ultimate In-Cabin Experience with Renovo and Affectiva

Science Deep Dive Series: How Affectiva Brings Emotional Intelligence to Technology

Affectiva Automotive AI: Building Emotionally Aware Cars with In-Cabin Sensing

Building Magic Moments with Porsche, and Setting the Mood with DXC

Adoption of Self-Driving Cars: How Communication is Key to Building Trust

Exploring the Future of Mobility with Dr. Bryan Reimer

Emotion AI in Automotive: A World of Possibilities

Affectiva in the News: The Race to Emotionally Aware Cars

AI Hits the Highway | The Future of Automotive AI

3 AI Trends for the Automotive Industry in 2018

2017 Year in Review and Predictions for Emotion AI in 2018

Affectiva Internship: Coding Happy.Cam, Social Site Built on Authentic Reactions

Emotion AI Reading List: 6 Must-Reads to Cozy Up with this Winter Season

Brain Power Launches Much Anticipated Emotion-Enabled Autism System for Smart Glasses

Better Than a Black Box: Using Statistical Models to Build New Deep Network Architectures

The Future of AI: Ethics & Morality of Emotion Enabled Cars

The Emotion AI Loop in Next-Generation Digital Experiences

Emotion AI 101: All About Emotion Detection and Affectiva’s Emotion Metrics

Introducing Affectiva’s Emotion Recognition through Speech

Affectiva Joins Startup Autobahn for Emotion AI Vehicles

Reflections: The 2017 Emotion AI Summit

Emotion AI Reading List: 6 Must-Reads to Cozy Up with this Fall Season

SDK on the Spot: Emotion-Aware LEGO Mindstorms Robot

Let’s Get Emotional - How to Incorporate Facial Responses in Your Market Research Methodology

New to the Affectiva Team: Andy Zeilman, VP Business Development & Strategic Sales

SDK on the Spot: Suicide Prevention Project with Emotion Recognition

An Intern’s Perspective: An Inside Look at What it’s Like to Work at Affectiva

SDK on the Spot: Emotion-Enabled App Hopes to Make People Happier - One Smile at a Time.

SDK on the Spot: Joyzr Uses Emotion AI to Stop Negative Thought Cycles

Announcing: Inaugural Emotion AI Summit Event at MIT Media Lab

MIT Startup Exchange Names Affectiva to STEX25

Affectiva Internship: Examining Gender and Emotion in Political News Debates

Partner Spotlight: shelfPoint™ Retail Solution Adapts to Shopper Emotions

New Kantar Millward Brown Advertising Report: Make a Lasting Impression

Fake News Study: Examining Emotional Responses to News Outlets

Finding the Face: Facial Detection Process for Deep Learning

Eyes as Windows to the Soul: How to Gather Emotional Ad Responses with Eye Tracking

SDK on the Spot: Chronist Analyzes Key Emotional Life Events for Users

“Is my ad good”? Understandable Definitions of Emotion Metrics

Our Labelling Team: Fueling the Most Accurate Global Emotion Database with Active Learning

SDK on the Spot: Vidii Communicates User Emotion Through Video Clips

The Power of Emotional Advertising

The World’s Largest Emotion Database: 5.3 Million Faces and Counting

Driver Emotion Recognition and Real Time Facial Analysis for the Automotive Industry

Manual Facial Coding vs. Automated Coding

SDK On the Spot: Mabu Healthcare Companion Robot Emotionally Engages with Patients

Affectiva Announces Much-Anticipated Solution to Detect the Complex Emotions of Cats

SDK on the Spot: FacePrint Emotion Recognition Program Detects Early Parkinson’s Disease Symptoms

Rebranded: Affectiva 2.0 – The Emotion AI Company

SDK on the Spot: Peppy Pals Educational Apps Teaches Children SEL/EQ Skills

Bringing Emotion Artificial Intelligence to the World Economic Forum’s Young Global Leaders Community

SDK on the Spot: Mirrorable for Young Stroke Victims Adapts with Emotion Technology

SDK on the Spot: Smirkee Social App Analyzes Video Chat Emotions

Q&A with Affectiva: Answers to Your Most Emotional Questions

SDK on the Spot: GIPHY Works to Add Emotion Back into Online Communications

Future Reflections on the Developing Emotion Economy

AI: It May Not Take Over the World, But Definitely Our Day-To-Day Lives